Axis Mutual Fund has launched a new open-ended equity scheme focused on India's burgeoning consumption sector. The Axis Consumption Fund is now open for subscription, offering investors the chance to capitalize on the country's growing consumer market. The new fund offer or NFO of the scheme will close on September 6.

The fund will be managed by Hitesh Das, Shreyash Devalkar, and Krishnaa Narayan. It aims to provide a diversified portfolio that reflects the broad spectrum of India's consumption-driven sectors, such as FMCG, auto, telecommunication, healthcare, realty, and more.

The fund's investment strategy will be focused on quality-focused investing, aiming to capture the emerging trends within the consumer story. By actively managing its portfolio, the fund seeks to provide long-term capital appreciation through investments in equity and equity-related securities of companies engaged in consumption and related sectors.

Investors can participate in the Axis Consumption Fund with a minimum investment of Rs 100 and in multiples of Re 1 thereafter. Minimum investment amount for monthly SIP is Rs 1,000 with minimum six installments. The fund will follow a bottom-up approach, carefully selecting stocks based on their individual merits and potential for growth within the consumption sector.

With its thematic focus and experienced management team, the Axis Consumption Fund presents a compelling opportunity for investors looking to benefit from India's expanding consumer market. By investing in this fund, investors can potentially gain exposure to the long-term growth drivers of the Indian economy and achieve substantial returns over time.