Cupid has made the payment of Rs 82.88 crore, representing 25% of its total planned investment of Rs 331.53 crore in Baazar Style Retail (Style Baazar).

Pursuant to this, the Company has been allotted 1,01,00,000 warrants, convertible into equity shares of Style Baazar.

This investment provides Cupid with direct access to a large and rapidly expanding retail network of 260+ stores, significantly strengthening market access, shelf visibility, and last-mile reach for its FMCG product portfolio. The partnership enables immediate availability of Cupid's products across Style Baazar stores, enhancing in-store presence and consumer engagement from the outset.

The collaboration is also expected to support faster rollout of Cupid's expanded product portfolio, leveraging Style Baazar's strong store-level execution capabilities and consumer insights. This will enable deeper penetration across high-potential regional markets with improved speed and efficiency.