The project has a saleable area of approximately 2.9 lakh square feet and will feature luxury residential apartments aimed at meeting the evolving lifestyle needs of urban homebuyers.

The project site in Khar West offers connectivity to key infrastructure, including the proposed Khar Metro Station, Khar railway station and Mumbai International Airport. The location also benefits from proximity to established social infrastructure such as hospitals, educational institutions and lifestyle hubs.

Ananya Birla, director, Aditya Birla Group, said, “Mumbai’s redevelopment cycle presents a significant growth opportunity in a structurally land-constrained market, reshaping the city’s real estate landscape and creating a scalable avenue for well-capitalised, design-led developers. At Birla Estates, our entry into this segment is a natural extension of our growth strategy, leveraging our proven track record in luxury developments. Our ongoing focus remains on design excellence, execution capability, and a long-term vision to create iconic developments that elevate living while delivering value to all stakeholders.”

K.T. Jithendran, managing director and CEO of Birla Estates, said the company’s entry into the redevelopment segment marks an important step in its growth strategy. He noted that redevelopment remains crucial for unlocking land value in supply-constrained markets like Mumbai and enabling the creation of modern residential communities.”

Aditya Birla Real Estate (formerly known as Century Textiles and Industries) was established in 1897. It has a presence in the cotton textiles, pulp & paper, and real estate sectors.

The company reported a consolidated net loss of Rs 72.85 crore in Q3 FY26, compared with a net loss of Rs 40.59 crore in Q3 FY25. Total income declined 56.70% year-on-year (YoY) to Rs 90.33 crore for the quarter ended 31 December 2025.

The counter declined 3.58% to Rs 1,127 on the BSE.